Your website should include a prominently displayed tagline. Your tagline lets others know more about you or your business. Using a tagline that’s clear can really help because if someone goes to your site, it takes about eight seconds to get their attention so they’ll be interested in your page.
Make sure you give your users the option to cancel a given action if they choose to. An action may refer to signing up for e-mail notifications, newsletter subscriptions or filling out web forms. Forcing your user to complete an action they don’t wish to will ensure they never sign up for anything on your site again, nor are they likely to return at all.
Do not go overboard in using lots of fonts when creating your website. You need to also be mindful of how some fonts appear on monitors, since smaller serif fonts are difficult to read. A lot of sites use Verdana since it isn’t hard to read when it’s any color or size.
You don’t want to be using frames when you are optimizing your website. While they improve your site’s looks, any information contained in a frame is not indexed by search engines. Your rating will not be very high if search engines can’t see some of your important info. When there is a low rating, there is little traffic.
Make sure that your site is optimized for previous editions of Internet Explorer. Many people still use old IE versions. They often don’t render elements to web standards, so you will have to work around them. An example would be the vexing “box model bug” which troubled IE for quite some time.
Meta tags are key to your site if you want to attract people to your site for short and long periods of time. Make sure you include them. Having some meta tags that offer quality will be able to help show different search engines what your site is all about. If you do not have good meta tags that describe your site well, you are not going to attract many visitors to your site.
You should now have a great start on the basics of website design and feel a little less confused by it. Now that you feel more comfortable with the subject, you can use this information and apply it to your web page design to reach you goals.